Embarking on a new professional journey in April 2022, I consistently demonstrated my passion for creative expression through remarkable design work - reimagining how the platform could be better represented through graphics and videos.
As a designer, I absolutely adore the process of bringing things to life in visually appealing ways. There is something magical about taking a simple idea or concept and transforming it into a captivating design that draws attention and evokes emotions.
Whether it's designing a sleek and modern website, creating a striking logo, or crafting a beautifully illustrated book cover, I take immense joy in weaving together colors, shapes, and typography to create a cohesive visual experience. It's not just about making things look pretty; it's about crafting an immersive journey that resonates with people on a deeper level. Each project presents a unique opportunity to unleash my creativity and imagination, and seeing my designs come to life is an incredibly fulfilling experience.
Platform Images
I created over 100 exciting graphics which could be used both on the website and in our publications and blogs, all completely unique and in any format thats required for its use.
I absolutely love creating platform graphics. It's not just a passion of mine; it's my creative outlet. There's something incredibly satisfying about designing visually captivating and interactive graphics that captivate an audience. The process of building platforms from scratch, carefully selecting colors, and arranging elements brings me immense joy.
I am fueled by the excitement of bringing ideas to life. Seeing my creations come alive on a screen, ready to engage and inspire users, fills me with a sense of accomplishment and fuels my desire to keep pushing the boundaries of platform graphics.
Animation
Commencing in the year 2023, I took initiative to produce visually captivating animations that effectively showcased the features and user benefits of the Zymplify platform, aiming to greatly enhance the viewing experience of our audience.
I take immense pleasure in creating animations and in bringing products to life and immersing users in captivating experiences. The ability to harness the power of animation allows me to transcend the limitations of static visuals, enabling me to craft dynamic and engaging narratives. Seeing how animations effortlessly captivate users, drawing them into a product with a sense of wonder and excitement, is truly gratifying. It is through animation that I can evoke emotions, tell stories, and spark curiosity in users, ensuring their seamless immersion into the world of the product. The joy of creating animations lies not only in the technical aspects but also in the satisfaction of witnessing users' immersion and enjoyment, which motivates me to continually explore and push the boundaries of this captivating medium.
Infographics
Images I designed to convey complex ideas about how the platform works and how it could be relevant to a customers business model or situation
I thoroughly enjoy the art of simplifying through images complex ideas to aid understanding. There is nothing more fulfilling than unraveling intricate concepts and presenting them in a way that resonates with others. Whether it's through writing, teaching, or engaging in meaningful conversations, I revel in the challenge of distilling convoluted information into digestible nuggets of knowledge.
Video Editing
At the same time I kept up my video editing skills to continue to suggest new ideas and features and ways of displaying the content we created or the features we were introducing to the platform.
Taking the things we created throughout the month inspired me to create a monthly update - something which would provide valuable, regular and reliable content while not taking up hours as work completed could be dragged and dropped onto templates.
Working closely with the Head of Product and CEO I developed an Aimee avatar through multiple versions to produce a persona and image complimentary to existing branding.
Developing the public image and marketing for a groundbreaking new AI feature for the platform I created a persona to introduce Aimee throughout the company and transition new features comfortably to other teams and departments, and then to customers and potential clients.
I assisted in conceptualising the UI functionality of Aimee feature to assist in development and effectively tested various AI presenter avatar solutions ie. D-ID and Synthesia - testing their functionality and reporting on suitability against use case scenarios, which resulted in adoption. Keeping up to date on further functionality which could apply to marketing ie. canva integration.
I ensured Aimee design elements including logos and branding were all created by myself, the digital designer, to ensure full rights to their usage and ensured our Aimee likeness was, once developed and refined, commercially licensed and available to use in all relevant use case scenarios.
Find out more in a video I created:
Guides and Case Studies
Not only creating new guides but coming up with fresh and exciting ways to display them I collaborated in creating dozens of insightful and appealing guides, ebooks and studies which informed and engrossed customers and users alike.
I absolutely love the process of creating and displaying guides in new and exciting ways! It's like a thrilling journey where I get to explore innovative techniques to grab people's attention right from the start. Whether it's an eye-catching infographic design or a positive case study, I strive to present information in a manner that not only educates but also enlightens. I believe in the power of visual storytelling and interactive elements to make the learning experience engaging and memorable. There's something incredibly satisfying about seeing people's reactions when they are drawn towards my guides and are genuinely excited to dive in and explore the content. It fuels my passion to constantly push the boundaries and seek fresh ways to captivate audiences and keep them coming back for more.
